La Jolla's 11 sports and outdoor listings in 92037 cover surf shops, bike shops, and beach gear along Avenida De La Playa, La Jolla Boulevard, and the UTC corridor. Surf Diva anchors the Shores retail strip, Bird Rock Surf Shop serves the south La Jolla corridor, and California Bicycle handles road and mountain bike sales near UCSD.
5702 La Jolla Blvd STE 101, La Jolla, CA 92037
+1 858-291-8845
Verified5509 La Jolla Blvd, La Jolla, CA 92037
+1 858-459-9200
Verified2160 Avenida De La Playa, La Jolla, CA 92037
+1 858-454-8273
Verified515 Westbourne St, La Jolla, CA 92037
+1 858-344-7080
Verified631 Pearl St, La Jolla, CA 92037
+1 858-459-5933
Verified7462 La Jolla Blvd, La Jolla, CA 92037
+1 858-454-0316
Verified8715 Villa La Jolla Dr, La Jolla, CA 92037
+1 858-452-8842
Verified2132 Avenida De La Playa, La Jolla, CA 92037
+1 858-456-2777
Verified2226 Avenida De La Playa, La Jolla, CA 92037
+1 858-456-9283
Verified5636 La Jolla Blvd, La Jolla, CA 92037
+1 619-505-0515
Verified7851 Girard Ave space b, La Jolla, CA 92037
+1 858-246-6716
VerifiedBessell Surfboards builds custom surfboards in La Jolla and is one of the few shapers in the area who handles orders from blank to finished board. Mitch's Surf Shop stocks a wider range of off-the-rack boards alongside wetsuits, leashes, and accessories for buyers who want to walk out with a board the same day.
Surf Diva at La Jolla Shores carries surf apparel and gear with a focus on women's products, while La Jolla Surf Systems and Hermosa Surf round out the board inventory across the Shores and Village zones. Shoppers comparing prices and shapes can hit most of these shops in a single afternoon drive between Avenida De La Playa and La Jolla Boulevard.
UC Cyclery near UCSD handles road, mountain, and hybrid bike sales along with repairs, tune-ups, and parts. California Bicycle Inc sits nearby on the same corridor and covers a similar range of bike sales and service for the university and Torrey Pines commuter crowd.
Pedego Electric Bikes specializes in e-bike sales and rentals and draws strong reviews from both tourists and residents. For e-bike and skateboard sales specifically, the bicycles subcategory also lists La Jolla Ebike & Skate on Villa La Jolla Drive near UCSD.
Pedego Electric Bikes La Jolla is the primary e-bike rental operation in the neighborhood, offering hourly and daily rentals on pedal-assist cruisers. The Pedego franchise model is built around rentals alongside sales, making the La Jolla location one of the easier places in the area to pick up an e-bike for a coastal ride without a reservation.
Several La Jolla hotels and tour operators also arrange e-bike rentals through third-party services. For additional rental options, Pacific Beach and Del Mar both carry e-bike and beach cruiser rental shops along their respective boardwalk and coastal corridors.
Surf Diva Surf School & Surf Shop operates directly on Avenida De La Playa at La Jolla Shores, selling boards, wetsuits, rash guards, and women's surf apparel alongside lesson bookings. The shop's location one block from the beach makes it the most convenient gear stop for surfers already at the Shores.
La Jolla Surf Systems also serves the Shores area with board sales, rentals, and surf accessories. The Avenida De La Playa strip is small—two or three surf-related shops and a few restaurants—but it covers the basics for a beach day without driving into the Village or south to Bird Rock.
The answer depends on what a shopper needs. Bird Rock Surf Shop on La Jolla Boulevard draws strong ratings and serves the south La Jolla and Windansea crowd with a local, core-surf focus. Bessell Surfboards is the pick for custom shaping, and Surf Diva leads on women's surf apparel and beginner-friendly gear.
Mitch's Surf Shop carries the broadest off-the-rack inventory for all-around board shopping. Shoppers who want variety in one stop tend to go to Mitch's, while those who want a specific shaper or a women's-focused selection head to Bessell or Surf Diva. All of these shops are independently owned and operated.
La Jolla's outdoor retail leans heavily toward surf and cycling rather than general outdoor gear like camping, hiking, or climbing equipment. The neighborhood does not have a REI, Big 5, or dedicated outdoor outfitter within 92037.
For camping, hiking, and trail gear, the nearest REI location sits outside La Jolla in the Mission Valley area. The clothing and fashion shops in the Village carry some active wear that crosses into outdoor use—Vuori and similar brands stock performance fabrics—but the selection does not extend to technical outdoor equipment.
San Diego Lineup is a neighborhood-first civic business directory covering 40 communities across San Diego County. From restaurants, bars, and coffee shops to salons, contractors, doctors, and local services — La Jolla’s businesses are organized by neighborhood with verified details, ratings, and direct contact information. Explore all San Diego communities →
Get listed on San Diego Lineup — email us at [email protected] and we’ll get you added.
New photos, updated hours, or a better description — email us at [email protected] and we’ll take care of it.