Surf shop, surfboard rentals, and custom surfboard shaping at 5509 La Jolla Blvd in Bird Rock, La Jolla, 92037, family-owned since 2007. Hermosa Surf at 5636 La Jolla Blvd sits a block south with retro hand-shapes, screen-printed apparel, and acai bowls — and the two shops define Bird Rock's surf-culture identity. Bird Rock Surf Shop is the largest surf shop in La Jolla, carrying new, used, and custom surfboards, wetsuits, men's, women's, and kids' apparel, longboard skateboards, and one of the largest used surfboard collections in the San Diego area. Also rents surfboards, SUPs, and beach cruiser bikes. Expert surfboard repair on-site. Free off-street parking. Village surfers who want the heritage shaper experience walk to Mitch's Surf Shop on Pearl St — nearly 60 years deep in La Jolla surf culture. Open daily 9am–7pm.