Surf shop, surfboard rentals, and surf gear store at 631 Pearl St near Windansea Beach in La Jolla, 92037, open since 1967. Bird Rock Surf Shop at 5509 La Jolla Blvd carries the area's largest used surfboard collection a mile south, and the two shops bookend La Jolla's surf retail corridor. Mitch's specializes in hand-shaped surfboards by top Southern California shapers, wetsuits, spearfishing gear, SUP equipment, skate clothing, and surf rentals. Owner Mitch still surfs and regularly works the floor — nearly 60 years of La Jolla surf heritage in one shop. Second location in Solana Beach. Surfers who want a fully custom shape dialed for the local reefs commission a board from Bessell Surfboards on Westbourne St — Tim Bessell has been shaping for Windansea since the 1970s. Open Mon–Sat 10am–6pm, Sun 10am–5pm.