Electric bike sales, rentals, tours, and service at 5702 La Jolla Blvd Suite 101 in Bird Rock, La Jolla, 92037. California Bicycle Inc at 7462 La Jolla Blvd stocks traditional road bikes and beach cruisers up the boulevard, and riders deciding between pedal and electric power visit both before committing. Pedego La Jolla is one of the largest Pedego stores in the country at 2,027 square feet, carrying 20+ e-bike models including cruisers, tandems, fat-tire, cargo, and folding bikes from $1,995 to $8,995. E-bike rentals from $25/hour or $95/day with custom coastal routes to La Jolla Cove, Windansea, and Torrey Pines. Free test rides daily. Serious road cyclists who want performance carbon frames and Saturday group rides head to UC Cyclery on Villa La Jolla Dr. Open Mon–Fri 10am–7pm, Sat 9am–6pm, Sun 10am–6pm.