Pacific Beach
Explore 1,554 businesses across Pacific Beach and Mission Beach — from 249 restaurants and 37 bars on Garnet Avenue to 193 medical providers and 207 professional services in the 92109 ZIP code.
Explore 1,554 businesses across Pacific Beach and Mission Beach — from 249 restaurants and 37 bars on Garnet Avenue to 193 medical providers and 207 professional services in the 92109 ZIP code.
Garnet Avenue runs roughly 30 blocks from the Crystal Pier boardwalk east to Interstate 5, forming the commercial spine of Pacific Beach. The western stretch between Mission Boulevard and Cass Street concentrates the densest nightlife in the 92109 ZIP code, anchored by JRDN Restaurant inside the Tower23 Hotel and the tiki-inspired The Grass Skirt one block inland. Mid-Garnet between Cass and Ingraham streets is where neighborhood staples cluster—Broken Yolk Cafe, the original 1979 flagship of what became a regional chain, still draws weekend brunch lines at the Garnet-Ingraham intersection, and Costa Brava has served Basque-inspired tapas and paella with live flamenco for years. Mission Boulevard parallels the beach and connects PB to Mission Beach and Belmont Park to the south. Along Mission, the lodging corridor includes the Pacific Terrace Hotel on the north end and the Bahia Resort Hotel on Mission Bay. Turquoise Street, a quieter cross street near the La Jolla border, hosts the bakery and dessert scene and several of PB's chiropractic and alternative medicine practices.
Beyond the boardwalk, Pacific Beach supports a full-service business ecosystem. The professional services category alone lists 207 businesses, from the Penny Realty property management office on Mission Boulevard to 76 consulting firms and 23 legal practices spread across Garnet and Grand avenues. Health and medical providers number 193, with Perlman Clinic and Beach Area Family Health Center serving as primary care anchors. Recreation centers on Mission Bay and the Pacific Ocean—SeaWorld San Diego draws millions annually, while Kate Sessions Memorial Park offers hillside views stretching from Coronado to the La Jolla cliffs. The 72 automotive businesses clustered along Damon Avenue and the I-5 corridor, 117 wellness and fitness studios, and 14 pet businesses including Turquoise Animal Hospital round out a neighborhood where residents rarely need to leave the 92109 ZIP code for daily life. Neighboring Ocean Beach to the south and Clairemont to the east offer additional options when PB locals want a change of scenery.
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Two major restaurant openings are headed to Garnet Avenue in Pacific Beach in 2026. Coco Fuego, a Caribbean-inspired concept from the team behind Miss B's Coconut Club, takes over the former Backyard Kitchen space. Mr. Charlie's, the viral vegan fast-food chain from Los Angeles, opens its first San Diego beach location nearby. These Pacific Beach openings signal a shift in the neighborhood's dining landscape. Follow all Pacific Beach restaurant news on San Diego Lineup.
San Diego's short-term rental crackdown is reshaping vacation rentals in Pacific Beach and Mission Beach in 2026. California SB 346 now requires Airbnb and VRBO to share host data with the city. Mission Beach's Tier 4 waitlist is frozen with zero licenses available. Pacific Beach's Tier 3 permits are running out. Fines for unlicensed operators start at $1,000 per day. Learn what STRO compliance means for property owners and travelers in the 92109 zip code on San Diego Lineup.
Cherryfish is the newest upscale restaurant in Pacific Beach, serving Japanese fusion cuisine with charcoal-grilled seafood, sushi rolls, and Australian Wagyu on Felspar Street. Chef Marcus Twilegar, a San Diego native, brings fine-dining technique to one of Pacific Beach's most exciting new openings. Reservations are available through OpenTable. Discover more restaurants, bars, and new openings across the Pacific Beach dining scene on San Diego Lineup.