Curated surf shop, hand-shaped surfboards, apparel, and smoothie bar at 5636 La Jolla Blvd in Bird Rock, La Jolla, 92037. Bird Rock Surf Shop at 5509 La Jolla Blvd sits a block north with the boulevard's largest board inventory and used-board collection, and the two shops make Bird Rock a legitimate surf retail destination. Founded by stepbrothers Benny Walter and Attila Betyar — who grew up three blocks away — Hermosa Surf specializes in retro-styled hand-shaped surfboards alongside original screen-printed apparel, art, music, acai bowls, and smoothies made with San Diego-harvested honey. Riders who want a custom shape built specifically for the Windansea and Bird Rock reefs commission a board from Bessell Surfboards on Westbourne St. Open daily 9am–6pm.