Leading Off

San Diego Lineup Launches — What We're Building and Why

A new kind of local directory for San Diego — built neighborhood by neighborhood.

San Diego Lineup Launches — What We're Building and Why

The San Diego Lineup is live — starting with Coronado, the first of 30 San Diego neighborhoods we're building out across the county.

What Is the San Diego Lineup?

The Lineup is a neighborhood-first business directory for San Diego County. Every business is organized by the neighborhood it serves, not just by category or keyword. That matters because San Diego isn't one city — it's 30+ distinct communities, each with its own character, businesses, and identity.

Why Neighborhoods First

Most directories treat location as a filter. We treat it as the foundation. When you visit Coronado on the Lineup, you see every business in the community — organized by category, rated by the community, with hours, contact info, and descriptions. It's the business map of the neighborhood.

What's Next

Coronado is live with over 580 businesses loaded and verified. La Jolla, North Park, Pacific Beach, and Ocean Beach are in the pipeline. Our goal is to have all 30 neighborhoods live on the Lineup, creating the most comprehensive neighborhood-level business directory San Diego has ever had.

If you own a business in Coronado, find your listing and claim it — it's free to verify your information and make sure your business is represented accurately.