Serving the peninsula since 2010, Point Loma Fish Shop at 1110 Rosecrans Street on Point Loma's Sunset Cliffs corridor runs a build-your-own seafood counter where diners pick their catch, seasoning, and preparation—grilled or fried—then choose taco, sandwich, or plate format. The seasonal catch board rotates wild fish alongside staples like mahi mahi, ahi, albacore, and shrimp, each available with the house Fish Shop Seasoning (a Cajun dry rub with brown sugar), blackened spice, chipotle glaze, teriyaki, or lemon butter—a modular system that gives the counter more customization per ticket than the fixed-menu seafood at Mitch's Seafood on the harbor. A large dogs-welcome patio anchors the Rosecrans Street corner with craft beer on tap and a full bar program, turning the counter-service format into a sit-down experience for the Point Loma lunch and dinner crowd. The ahi poke bowl—raw ahi marinated in soy, ginger, crushed red pepper, and sesame oil over jasmine rice with seaweed salad—runs as a standalone raw-bar item distinct from the cooked-fish core, adding a Japanese-inflected preparation to the otherwise Baja-California seafood menu. Sunday Cajun-style shrimp boils bring a communal-dining event format to the patio, a weekly special that parallels the catch-focused counter program at Point Loma Seafoods from a different angle—boil pot versus fish-market counter. Catering trays scale the taco, sandwich, and plate formats into large-format spreads for private parties and corporate events, deploying the same seasonal-catch lineup and house seasoning blends at volume across Point Loma San Diego.