San Diego's first exclusively non-alcoholic bottle shop and tasting lounge, Monday Morning Bottle Shop occupies 1854 Garnet Ave inside Pacific Plaza in Pacific Beach, 92109. Founder Zane Curtis, 45, opened the flagship in November 2024 after his own decision to quit drinking in June 2023, a turning point he describes as wanting to be a better husband and father. The shop stocks more than 500 alcohol-free products spanning craft NA beers from breweries like Beaglepuss in Connecticut, dealcoholized sparkling wines from London-based Bolle, zero-proof spirits styled after whiskey and gin, adaptogens, and kava-based options. An adjacent 900-square-foot lounge gives visitors a place to sample before buying, socialize, or work in a welcoming environment free of any pressure around alcohol. Wine lovers exploring both sides of the spectrum will find a natural companion in Enoteca Adriano, an Italian wine bar just up the road that shares the same Garnet Ave corridor. Growth has been rapid — the business reported roughly 300 percent year-over-year revenue gain, about 10,000 customer visits in its first full year, and exclusive or first-to-market distribution for approximately 65 brands. A second location opened January 2, 2026, at 4967 Newport Ave in Ocean Beach, and a downtown warehouse now handles centralized fulfillment for wholesale accounts across 34 restaurants. Monday Morning also hosts community events including book swaps and monthly Mindful Mix cocktail workshops with local bartenders. Curtis has hinted at a private-label non-alcoholic beer launching soon, further cementing the brand's role in the sober-curious movement sweeping San Diego's coastal neighborhoods, and late-night PB regulars curious about the NA lifestyle can compare notes with the bartenders at The Local Pacific Beach nearby. The shop is open Monday through Saturday from 11 AM to 8 PM and Sundays from 11 AM to 4 PM.