The Local Pacific Beach

Bars & PubsOwner Verified

About

A block from the sand on Thomas Avenue, The Local Pacific Beach is a bar and restaurant at 809 Thomas Ave in San Diego, CA 92109. The Local brand launched over fifteen years ago with The Local Eatery & Drinking Hole in downtown San Diego, and the Pacific Beach outpost opened in the summer of 2014 to bring that same energy to the coast. The women-owned establishment identifies itself as the official home of the Buffalo Bills Backers and the Michigan Wolverines, making it a destination for out-of-market NFL and college football fans who want a dedicated watch party every weekend. Sports fans looking for another game-day option nearby can head to Sandbar Sports Grill over in Mission Beach, operated by the same Verant Group ownership. Screens throughout the venue cover every major sporting event, and a recently upgraded lighting and sound system keeps the atmosphere charged well past sundown. The menu blends pub classics with coastal-inspired dishes — shareable plates built for groups, happy hour food specials running Tuesday through Friday from 4 to 7 PM, and cocktails made with fresh hand-pressed juices alongside a rotating lineup of San Diego craft beers on tap. Weekly programming includes Thursday trivia nights with a live DJ, karaoke, and acoustic performances from local musicians, and the rooftop patio with its outdoor firepit has become one of the more sought-after private event spaces in Pacific Beach. Servers like Mike and Grace earn repeat mentions in guest reviews for their attentiveness on busy game days. The late-night crowd rolling out of The Local often continues the evening at 710 Beach Club, another Pacific Beach staple with live entertainment and dancing just a short walk away. Dogs are welcome on the front lawn until 8 PM, and reservations can be booked through OpenTable.