Owner Krista Barrella spent more than twenty years in the restaurant industry before opening bar Ella Pacific Beach, a women-owned restaurant and cocktail bar at 1030 Garnet Ave in the 92109 ZIP code. Barrella started working in Pacific Beach bars and restaurants at sixteen, eventually managing Tavern at the Beach before launching her own concept in late 2023. The name is a play on her family surname and a tribute to her father. The space, which previously housed Bub's at the Beach, was reimagined with a light, airy design that swaps the former sports-bar feel for a coastal-chic atmosphere built around communal dining. Hidden tiki cocktails and creative craft drinks can also be found nearby at The Grass Skirt, tucked behind a Garnet Avenue storefront. Bar Ella's menu bridges East Coast culinary tradition with West Coast inspiration, featuring tapas-style American small plates, seafood-driven entrées like whole branzino with squash caponata, and a flat iron steak for heartier appetites. The eclectic cocktail program includes the Garibaldi and a rotating lineup of seasonal creations. Weekend brunch service starts at 11 a.m. on Saturdays and Sundays, and the bar stays open until 2 a.m. on Friday and Saturday nights. Garnet Avenue regulars who remember the original space will note that Barrella's vision brought a welcome evolution to the block, much like the nearby Tavern at the Beach helped shape PB's dining identity years earlier.