Independently owned since 1989 and operating 36+ years from 5035 Newport Ave one block from the OB Pier, Pride Surf & Skate started as a small surfboard manufacturer before growing into a dual surf-and-skate retail storefront. The shop stocks hardgoods, decks, trucks, wheels, bearings, and safety gear alongside wetsuits and surf apparel, pairing with the Pier-to-Jetty surf zone and youth programs from groups like Ocean Experience San Diego Surf Camp. Staff turnover stays low, with employees who surf and skate the local breaks and parks giving board-sizing and fin-setup advice from experience rather than a corporate sales sheet. Setup builds include complete skateboard assembly on the spot — deck drilling, truck-and-hardware install, wheel mounting, and grip tape application in a single visit for riders heading to the skatepark at Ocean Beach Athletic Area Robb Field. Inventory spans youth, adult, and longboard categories, with repeat customers from the OB locals who've been riding these blocks since the shop's original opening year. The most specialized service is custom surfboard shaping and ding repair brought to the shop by riders who need a board ready for dawn patrol — fin-box reinstalls, ding fills, and glass jobs turned around within the week so a rider doesn't miss a swell window.