Juice Holler, a women-owned organic superfood café on South Coast Highway 101 in Encinitas's Old Encinitas district, launched in spring 2026 with a cold-pressed juice, functional latte, and superfood smoothie menu free of refined sugars and seed oils. Founded by Encinitas resident Kelly Sergott, the 1,300-square-foot space features a custom mural by artist Skye Walker and communal seating configured as a neighborhood "third space" for remote work and wellness pop-ups — a community-hub format extending the artisan gathering ethos of Prager Brothers Artisan Bread further down Coast Highway 101. The name references the "hollers" of Sergott's Kentucky upbringing — Appalachian valleys defined by neighborly connection — translated into a coastal California wellness concept. Signature builds include the Encinitas Glow (pineapple, cucumber, apple, kale, spirulina) and the Power Latte layered with adaptogens like ashwagandha and creatine, adding a functional-beverage tier alongside the craft cocktail roster at 1st Street Bar in Old Encinitas. The cold-press station extracts juice from certified-organic produce without heat pasteurization or HPP processing, preserving live enzymes through a hydraulic two-stage press rated for raw, unfiltered output.