Sun Bum's West Coast Office & Concept Store at 444 South Coast Highway 101 in Encinitas's Old Encinitas district serves as the brand's California headquarters and exclusive merchandise destination, one block from Moonlight Beach. Founded in 2010 with dual offices in Encinitas and Cocoa Beach, Florida, the sun-care company produces environmentally conscious sunscreens, hair-care products, lip balms, and candles — beach essentials distributed through surf retailers like Hansen Surfboards up the 101 in Leucadia. The concept store functions as a community activation space rather than traditional retail, hosting brand collaborations, art installations, and limited-edition product drops not available through wholesale or online channels. Sun Bum's nonprofit arm, Protect The Groms — a 501(c)(3) — funds shade structures, sun safety education, and sunscreen distribution to schools and outdoor youth organizations nationwide. The Encinitas location sits within the same coastal-lifestyle brand corridor that launched Vuori, reinforcing the South Coast Highway 101 stretch as an incubator for nationally distributed beach brands born in the Encinitas market. The 3,000-plus-square-foot space combines open-plan offices with the concept storefront, meeting Encinitas municipal requirements mandating a community-facing retail or cultural component for commercial tenants along Coast Highway 101.