Hansen Surfboards has operated as a veteran-owned surf and snow retailer on South Coast Highway 101 in Encinitas since 1961, when founder Don Hansen launched the brand after shaping boards on Oahu's North Shore. The 16,000-square-foot showroom stocks surfboards, skis, snowboards, and skate gear under one roof, sharing the seasonal snow-sport market with Adventure Ski & Snowboard School in Encinitas. Hansen's own surfboard line — still produced under the original label — includes the 50/50, Competitor, Classic, and Superlight models that have been in continuous production since the 1960s. The retail floor sits directly across Coast Highway 101 from the world-class reef break at Swami's, anchoring the southern end of Encinitas's surf shop corridor. Post-surf recovery for the athletes who test boards in that lineup is available at Chiltonic Encinitas, which runs cold-plunge and infrared protocols for the same coastal-sport community. Custom orders through the Hansen shaping program specify rocker curve, concave depth, fin-system type, and glass schedule to match the steep, hollow takeoff zone unique to the Swami's reef.