Founded in 2015 in Encinitas by Joe Kudla, Vuori operates its flagship retail location and corporate headquarters at 625 South Coast Highway 101 in the Old Encinitas district, anchoring the brand's global expansion to over 100 owned stores from its original Coast Highway storefront. The Climate Neutral Certified label's performance fabrics are engineered for cross-training, yoga, and surf recovery, a technical-apparel approach that pairs with the heated-vinyasa programming at CorePower Yoga - Encinitas on El Camino Real. Vuori's in-store clothing-recycling program accepts worn garments for diversion from landfill, reinforcing the brand's B Corp-pending sustainability commitments across its supply chain. The Encinitas flagship hosts community events including yoga classes, art exhibitions, and surf-culture activations, building out a coastal-lifestyle retail corridor on the 101 that includes Bing Surfboards to the south. Core fabrications include the DreamKnit four-way-stretch modal blend, the Kore Short's quick-dry recycled-polyester shell with internal compression liner, and the Sunday Performance Jogger's moisture-wicking French terry rated for salt-air and chlorine exposure.