Krisp Beverages + Natural Foods in downtown San Diego's East Village expanded its 1974-founded grocery brand to 969 Market Street with a full bar, pizza kitchen, and prepared-foods counter. Handcrafted pizzas sell by the slice and whole pie alongside deli sandwiches, wings, and hot rotating specials, building out a prepared-food program more extensive than the standard grocery deli — a kitchen ambition shared by Mission Brewing - East Village's own food-and-taproom hybrid nearby. The market floor stocks organic produce, natural meats, and health-and-beauty products under the same Krisp banner that has supplied downtown residents with all-natural groceries since the original Super Jr. market opened over five decades ago. A full liquor license covers craft beer, wine, and cocktails at the bar, pairing a sit-down drink program with the grab-and-go grocery format in a single East Village storefront. Gelato and desserts rotate through the prepared-foods case alongside ready-to-heat Italian dishes and homemade sauces, compressing a specialty grocer, pizzeria, and dessert counter into one operation — a breadth that parallels the craft-beer-and-food scope at Ballast Point Brewing downtown. Full catering orders and grocery delivery scale the entire inventory — organic produce, deli sandwiches, pizza, and packaged goods — to residential high-rises and offices across the East Village and Gaslamp corridor.