King Liquor in Chula Vista combines a full-service spirits retailer with a scratch deli counter at 320 E Street, two blocks from the Third Avenue Village dining district. The deli turns out oversize submarine sandwiches — including a signature roast-beef-turkey-ham combo served with chips and a drink — built on rolls that rival the fresh-baked output at Hans & Harry's Bakery. Craft-beer coolers rotate local San Diego brewery releases from producers including Ballast Point and Stone alongside a walk-in humidor stocked with premium hand-rolled cigars. Counter services extend to Western Union transfers, check cashing, money orders, utility-bill processing, and brass-key duplication — a convenience-services density uncommon among Chula Vista liquor stores and anchored in the same E Street retail cluster as La Bella Pizza. SNAP/EBT transactions clear through the register alongside standard credit and debit processing, with a walk-up ATM and California Lottery terminal completing the financial-services suite.