Founded in October 1955, La Bella Pizza on Chula Vista's Third Avenue is the oldest continuously operating pizzeria in the South Bay and a Pizza Hall of Fame inductee. The kitchen still follows the original 1955 dough recipe for its pies, red-sauce pastas, and hand-rolled meatballs, maintaining a pre-chain Italian standard on the block alongside Zappy Pizza. Private banquet rooms seat between 30 and 100 guests, with a full bar pouring cocktails, craft beer, and wine behind the dining room. The restaurant pioneered pizza delivery in Chula Vista in 1957, and the complex has since expanded to include an arcade, regulation billiards, and a darts area. A rotating tap list and craft beer program serve the bar side of operations, pairing local drafts with pizza in a format that parallels the food-meets-brewery model at Novo Brazil Brewing. The kitchen's 1955-recipe lasagna layers house-made meatballs, boiled eggs, mozzarella, ricotta, and Parmesan inside fresh pasta sheets — a multi-component construction unchanged since the restaurant's founding year.