Operating as a wine wholesaler and importer from Talbot St in Point Loma, JJ Knox Wine distributes small-production, sustainably managed labels to restaurants and retailers across Southern California. The portfolio leans toward minimal-intervention winemaking from domestic and international estates, placing bottles on the same curated-by-the-glass lists that Carruth Cellars Urban Winegarden & Cheese Shop pours at Liberty Station. With 30-plus combined years in SoCal wine distribution, the team covers San Diego and Orange County territories through dedicated reps who conduct staff trainings and menu-pairing consultations. The import side of the book brings in producers whose vineyard-specific terroir stories complement the natural-wine focus at Oddish Wine in the same Point Loma market. The highest-value work is building a restaurant's full wine program from scratch — curating a 40-to-80-SKU list, training front-of-house staff, and managing seasonal rotations tied to menu changes.