Founded in 2016 at Liberty Station in Point Loma, Amplified Agency is a digital media buying firm that manages end-to-end campaign strategy across programmatic display, streaming audio, connected TV, and digital out-of-home placements. Brands and white-label agency partners rely on the team for media planning that dovetails with earned-media programs at H2 Public Relations on the peninsula. The agency operates as either a standalone media desk or an embedded extension of a client's internal marketing department, scaling staff allocation to match campaign complexity. Programmatic buys run through demand-side platforms that bid on inventory in real time, using first-party data segments to narrow targeting beyond standard demographic filters. Strategic consulting on audience segmentation and competitive positioning parallels the operational advisory work done by CENTRIC for San Diego businesses. The firm's highest-tier engagements layer connected-TV and digital out-of-home buys on top of search and social, unifying cross-channel frequency caps and attribution under a single reporting dashboard.