Occupying a converted WWII naval barracks at Liberty Station in Point Loma, San Diego, Moniker General merges a curated retail shop, a single-origin coffee bar, and a full craft-cocktail program under one roof on Sims Road. The retail floor stocks handmade ceramics, raw-denim apparel, custom-built furniture, and locally poured candles alongside the wine-and-cheese flights available at neighboring Carruth Cellars Urban Winegarden & Cheese Shop: Liberty Station. House-made cordials anchor a cocktail menu that rotates seasonally, with bartenders building drinks from fresh-pressed juices and small-batch spirits rather than commercial syrups. The dual-concept format—morning coffee shifting to evening cocktails inside the same room—fills a niche in the Liberty Station restaurants scene that single-category taprooms cannot, contrasting with the beer-focused gastropub model at Stone Brewing World Bistro & Gardens – Liberty Station next door. Friday and Saturday live-music bookings and rotating supper-club dinners represent the venue's highest-capacity programming.