Family owned and operated since 1983, Palm Liquor is a liquor store at 4150 Mission Blvd, Unit 117, San Diego, CA 92109, in the center of Pacific Beach's busiest retail strip. Owner Ryan T. manages the day-to-day operation and is frequently praised by name in Google reviews for helping customers select wines and offering personalized recommendations. A July 2023 Google review from a regular customer thanks co-owners Rob, Sadd, Danny, and Ryan by name, calling them genuine and knowledgeable about their beer and liquor inventory. Customers grabbing a bottle before a late dinner often continue a block south to The Local Pacific Beach on Mission Blvd. The store carries craft beer, wine, hard liquor, cigarettes, cigars, lottery tickets, over-the-counter medicine, and snacks, and it maintains a 98-out-of-100 health inspection score from the county. Palm Liquor stays open until midnight on weeknights and 1 AM on Fridays and Saturdays, making it one of the latest-closing bottle shops in the 92109 ZIP code, and visitors exploring Mission Blvd frequently discover it on the way to Firehouse American Eatery & Lounge up the street. Private lot and bike parking are available on site, and the entrance is wheelchair accessible. With more than four decades in the same Pacific Beach location, Palm Liquor has built a loyal following among residents who appreciate the personal touch of a family-run shop over a chain.