A women-owned boutique with three San Diego storefronts, BOBBI ROCCO at 1152 Garnet Ave, San Diego, CA 92109 was launched by two business-savvy sisters with a mission to be the one-stop shop for trendy, affordable Southern California fashion. Additional locations operate in La Jolla at 5701 La Jolla Blvd and in Little Italy at 1754 Kettner Blvd. The brand stocks dresses, tops, bottoms, denim from Rolla's, swimwear, jumpsuits, loungewear from Z Supply, jackets, hats, bags, and the store's own BOBBI Caps line. Pastry lovers on Garnet can pair a shopping trip with fresh croissants from The French Gourmet, a short drive east. Customers who sign up for the BOBBI BABE loyalty program receive fifteen percent off their first purchase and early access to new arrivals. Owner Rosa is highlighted in reviews for creating a welcoming atmosphere, and staff members double as creative professionals — one associate noted by shoppers also teaches at a local dance studio. Happy hour cocktails await afterward at bar Ella Pacific Beach on Garnet Ave. The boutique's web designer, Katherine Valencia, built the e-commerce site with Afterpay integration so customers can split payments into four interest-free installments. BOBBI ROCCO carries a 5.0-star Google rating and is open Monday through Saturday from 10:30 a.m. to 6:30 p.m. and Sunday from 10:30 a.m. to 6:00 p.m.