Established in late 2014 by three friends who started selling at San Diego farmers markets and local brewery tasting rooms, It's Raw Poke Shop opened its brick-and-mortar takeout counter at 4991 Newport Ave in Ocean Beach. The lineup features more than ten poke preparations—shoyu ahi, kimchi ahi, furikake salmon, spicy tako—using whole-fish butchery rather than pre-cubed distributor poke, a no-filler philosophy that separates it from most mainland poke counters and puts it in conversation with The Joint Sushi & Tapas on the raw-fish spectrum. Traditional Hawaiian hot-plate lunches—kalua pig, lau lau, chicken long rice with haupia—round out the menu beyond the standard bowl format. The shop operates as a walk-up counter with no indoor seating, keeping overhead lean and the line moving for the post-surf and post-pier crowd heading back from the OB Pier. That seafood-forward, takeout-only format parallels the counter model at Blue Water Seafood Ocean Beach, though It's Raw stays anchored in Hawaiian tradition. The most elaborate offering is the Hawaiian Combo plate—kalua pig, lau lau, chicken long rice, haupia, and rice on a single tray—reproducing a full lu'au plate lunch on the mainland.