Rebranded from Mother's Saloon in 2020 by hospitality veterans pulled from Lucy's Tavern, Tilted Stick, and Lamplighter, Northside Tavern occupies the Bacon Street corner at the north edge of Ocean Beach. The kitchen runs a Mexican-inspired bar menu of tacos, birria, carnitas, ceviche, and the once-secret-menu Cali Bowl, with live music and televised games filling the patio — a combined live-music-and-American-grill format that runs parallel to the larger restaurant-and-stage program at The Holding Company. Mexican-inspired plates run alongside loaded tots, bacon cheeseburgers, and a Loco Moco Cali Bowl that swaps the standard protein for a grilled patty and two eggs, a pan-Pacific riff on the burrito-bowl format added in 2025. The Niner-bar designation drives Sunday-football traffic and weekend brunch turnover, complementing the gastropub format down the corridor at Raglan Public House without competing for the same craft-beer tap audience. Free-pool nights and Taco Tuesday combine into the bar's highest-volume midweek revenue program, anchoring the dual bar-and-restaurant footprint that includes a misted, umbrella-covered patio with four outdoor TVs.