Operating since 2016 as the third concept under the same Asian-owned restaurant group that runs OB Noodle House and Bar 1502, The Holding Company occupies a 7,000-square-foot, three-story Newport Avenue rebuild designed by Davis Ink with a ground-floor music room, second-floor restaurant, and rooftop deck. The first-floor venue books national touring acts six to seven nights a week — Karaoke Pizza Party Mondays, Reggae Tuesdaze, and headline bookings the rest of the week — putting it in the same OB live-music tier as Winstons Beach Club for ticketed shows. The kitchen runs Asian fusion with French influence — sizzling beef, dry-rubbed wings, bao buns, pho dip sandwiches, and Vietnamese street food — pulled from the OB Noodle House playbook and rebuilt for the larger room. Skrewball Peanut Butter Whiskey, the spirit brand created by the same ownership family in 2018 before its 2023 acquisition by Pernod Ricard, anchors a craft cocktail menu with a hyperlocal whiskey signature distinct from the ramen-and-sake bar work at The Bowl Ramen & Izakaya. The third-story sundeck holds three fire pits, high-top tables, and 360-degree views over the OB Pier toward La Jolla, Pacific Beach, SeaWorld, and Old Town — a sunset platform engineered as the property's headline event space, with semi-private buyouts available for weddings and large bookings.