Diego Desserts in Lakeside has operated as a wholesale bakery and dessert distributor from the 11138 Moreno Avenue facility since the company's 1994 founding, holding USDOT #2732988 for interstate and intrastate food distribution. The box-truck fleet delivers finished desserts, frozen baked goods, and bulk pastry products to bakeries, restaurants, wedding venues, and hotel kitchens — the same wholesale pipeline that ultimately stocks retail counters at Wow Donuts on Lake Jennings Park Road. Product categories span cheesecakes, pies, brownies, cookies, and proof-and-bake frozen pastry items that allow commercial kitchens to offer house-quality desserts without on-site baking infrastructure. The Moreno Avenue warehouse maintains temperature-controlled storage zones — coolers for dairy-based products and freezers for the frozen dessert catalog — supporting consistent cold-chain logistics across San Diego County delivery routes. That wholesale distribution model feeds into the same East County food supply chain served by Ottavio's Italian Restaurant on Woodside Avenue, where restaurants convert bulk ingredients and finished products into plated dessert menus. The BBB A+-rated operation covers intrastate routes within 100 miles of the Lakeside base, delivering on scheduled runs through San Diego and neighboring counties with will-call pickup available at the Moreno Avenue dock.