Eastridge Liquor on University Avenue carries a rotating selection of domestic and imported spirits, wine, and craft beer for La Mesa's east-side residential corridor. The store's craft-beer cooler stocks rotating San Diego County microbrews and limited-release IPAs, overlapping with the draft-focused tap list at West Coast Smoke and Tap House further west on University. Delivery service extends the store's reach beyond the immediate 91942 ZIP, covering adjacent neighborhoods along the University Avenue corridor toward the Rolando and College Area borders. A curated California wine section emphasizes Paso Robles and Napa Valley labels alongside Central Coast blends, complementing the local-vintage tasting programs at La Mesa Wine Works in La Mesa Village. The spirits wall includes single-barrel bourbons, small-batch ryes, and mezcals aged in varying cooperage styles from French and American oak to specialty charred barrels.