Kayak, snorkel, surf, and paddleboard outfitter at 2261 Avenida De La Playa, La Jolla, CA 92037, in La Jolla Shores. Operating since 2010, Everyday California runs guided sea cave kayak tours through the La Jolla Ecological Reserve, snorkeling excursions in the La Jolla Underwater Park, beginner surf lessons, and seasonal whale watching trips (December–March). Gear rentals include single and double kayaks, SUPs, surfboards, and snorkel equipment. Also carries an original California lifestyle apparel line. Tours launch from La Jolla Shores Beach near Kellogg Park. Tours start at $89, ages 5+, no experience needed. Open daily 9am–5pm.