Beach motel, affordable hotel, and vacation accommodations at 5417 La Jolla Blvd in Bird Rock, La Jolla, 92037. The Holiday Inn Express & Suites up La Jolla Blvd at 6705 offers IHG rewards and complimentary breakfast for travelers who want branded amenities at a moderate step up in price. Sands of La Jolla offers clean, comfortable rooms at value pricing on La Jolla Boulevard — close to Bird Rock's restaurants, coffee shops, and surf breaks. Guest rooms include Wi-Fi, parking, and basic amenities. A no-frills but well-located option for surfers, solo travelers, and budget-conscious visitors who want a La Jolla address without the boutique hotel price tag. Surf culture runs deep on this stretch — rent a board at Bird Rock Surf Shop at 5509 La Jolla Blvd and walk to the break. Walk to Bird Rock Coffee Roasters, Beaumont's, and the La Jolla Blvd surf shops.