PopUp Bagels at 637 Pearl St, La Jolla, CA 92037 is California's first location of the cult New York–born bagel brand, opened November 2025 by local entrepreneurs Griffin Thall and Paul Goodman — co-founders of Pura Vida. The concept is built around one simple rule: Grip, Rip and Dip. Bagels arrive hot, whole, and unsliced — everything, sesame, salt, plain, and poppy seed — paired with weekly rotating schmears like classic cream cheese and seasonal butters. The Pearl Street address places PopUp on the same block where Cucina Migrante runs its farm-to-market cooking classes on Herschel, giving this corner of the Village both grab-and-go and immersive food experiences. No sandwiches, no frills. Just exceptional bagels baked fresh and meant to be eaten immediately. Pre-orders available online — and Bird Rock visitors craving artisan boards and platters for their next gathering head to Graze Craze on La Jolla Boulevard.