PopUp Bagels at 637 Pearl St, La Jolla, CA 92037 is California's first location of the cult New York–born bagel brand, opened November 2025 by local entrepreneurs Griffin Thall and Paul Goodman — co-founders of Pura Vida. The concept is built around one simple rule: Grip, Rip and Dip. Bagels arrive hot, whole, and unsliced — everything, sesame, salt, plain, and poppy seed — paired with weekly rotating schmears like classic cream cheese and seasonal butters. No sandwiches, no frills. Just exceptional bagels baked fresh and meant to be eaten immediately. Pre-orders available online. If you haven't tried PopUp yet, Pearl Street is your chance to find out what the obsession is about.