Artisan cheese shop and gourmet deli at 2165 Avenida de la Playa in La Jolla Shores, 92037, curating imported and domestic cheeses alongside charcuterie, olives, and accompaniments for the perfect board. Knowledgeable staff guide both casual browsers and serious fromage seekers through a selection that changes with availability and season — and the Avenida address makes it the Shores' counterpart to Smallgoods Cheese Shop & Cafe, which works exclusively with American producers on La Jolla Boulevard. A specialty stop for quality cheese, prepared foods, and entertaining essentials. Open daily, and Shores visitors who want a full market experience with craft beer, wine, and hot lunch specials walk to THE CORNER Mercantile & Eatery on La Jolla Shores Drive.