Artisan American cheese shop, café, and caterer at 7524 La Jolla Blvd in La Jolla, 92037 — San Diego Magazine's 2025 Critic's Choice for Best Cheese Shop and a multi-year winner of Best Sandwich across La Jolla and citywide polls. Founded in 2015 by husband-and-wife team Mike and Jenny, Smallgoods is the only cheese shop in the world that works exclusively with American producers and artisans. Sandwiches are built on Bread Bar multigrain seeded loaf and loaded with standouts like the California Cheese and Turkey (California Swiss, SoCal turkey, Granny Smith apple, smoked Padron jam), the OG Sobrasada Sando, and the Wagyu Bresaola. Boards, catering platters, and a daily micro greens salad round out the menu. Order ahead — sandwiches sell out.