Established in 2019 at the foot of ABpopa Hillcrest Boutique Hotel, Soet at 3776 Fourth Ave #103 buys and sells new and used vinyl records and turntables alongside vintage clothing, locally made artisan jewelry, custom woodwork by co-owner Pall, home decor, knives, and beauty and personal care products. The vinyl and turntable buy-sell program places Soet in the Hillcrest record-buying circuit while the artisan goods floor — custom woodwork, ethically sourced jewelry, home decor — distinguishes the shop from the deep-catalog, records-only format of M-Theory Music at West Washington Street. Every product on the floor is chosen for artisan or ethical production backing — locally made, ethically sourced, or crafted in-house — a curation standard the shop describes as "mindful products that support Artisans," running against the wholesale-brand model most Hillcrest boutiques use. Artisan jewelry from local makers sits within the curated floor, with customers seeking custom precious metal work or fabricated fine pieces moving to the metalwork program at Goldworks Gallery, where Soet's artisan-sourced pieces hand off to custom design at the bench level. The highest-order custom item in the shop is co-owner Pall's hand-fabricated woodwork — bespoke pieces designed and built by the owner and sold directly from the floor, making Soet one of the few Hillcrest lifestyle shops where the maker and the merchant are the same person.