A Fifth Avenue storefront in the middle of Hillcrest's main commercial strip, West hair salon Inc. books appointments through Square out of 3318 Fifth Ave in 92103. Cut, color, highlight, and blowout services run on an appointment-required schedule, with Aveda-focused color clients sometimes rerouted to Gila Rut Aveda Salon when a specific Aveda formulation is requested. Credit, debit, and contactless card payments are accepted at the chair. Men's clipper-only cuts and beard work are passed to Hillside Barber when a client needs a dedicated fade chair. The most technical chair time goes to double-process blondes — a full lift followed by a toner and gloss — which runs across a multi-hour appointment.