Keep Searching Surf Co. in Encinitas's Leucadia district launched in December 2024 as a surf-lifestyle brand retailing its in-house Searchers Collection alongside curated new and vintage surfboards at 422 North Coast Highway 101. The new-board wall carries shapes from California-based shapers in polyurethane and epoxy construction, holding space on the same Leucadia 101 corridor where Bing Surfboards has built performance longboards since the 1960s. A rotating vintage section stocks pre-owned single-fins, twin-fins, and classic longboard silhouettes sourced from collectors across Southern California. The rear of the shop houses a rentable shaping bay, giving independent board builders and hobbyists a turnkey workspace for hand-shaping custom blanks without committing to a permanent facility lease. The Searchers apparel line runs from Japanese herringbone trousers to heavyweight graphic tees, layering a design-forward surf-and-street identity that complements the coastal streetwear wall at nearby Salt Culture on the 101. Surfboard inventory spans shortboard, fish, mid-length, and classic longboard templates in both new and vintage stock, while the rentable shaping bay accommodates full-scale blank-to-board fabrication including planer shaping, hand-sanding, and fiberglass layup.