Atacama Surf Shop anchors a storefront in Encinitas's Leucadia district at 1144 North Coast Highway 101, featuring custom surfboards shaped by Jeff McCallum alongside boards from shapers Pinder, Steve Mast, and Travis Reynolds. The shop carries wetsuits from Xcel and soft goods from Patagonia, RVCA, Howler Brothers, and Jungmaven — a curated apparel-and-hardware selection that complements the legacy board inventory at Hansen Surfboards further south on the 101. Originally established around 2016 in downtown San Diego's Little Italy, the shop relocated to Leucadia to embed directly in the North County surf community near Grandview and Beacon's beach breaks. Atacama's collaboration model partners with emerging San Diego artists for limited-run graphics on apparel and accessories, a local-creative pipeline similar to the brand collaborations at Brixton on Coast Highway 101. McCallum's boards are shaped at the SkenGKworks facility in National City using polyurethane blanks and hand-foiled rails, with custom fin-box placements — FCS II or Futures — specified to rider weight and primary break type.