Steve Sherman Images in Encinitas's Cardiff-by-the-Sea neighborhood is a surf photojournalism studio that has documented professional surfing since the early 1990s. The archive's signature black-and-white film aesthetic, built on Kodak T-Max 400 stock, produced covers and feature spreads for Surfing Magazine and Transworld Surf — a publication the studio helped launch as founding photo editor — applying a behind-the-scenes editorial lens that parallels the in-water culture celebrated at Cardiff Surf Co. on South Coast Highway 101. The portfolio emphasizes candid, lifestyle-driven portraiture of WSL-circuit athletes rather than conventional in-water action frames. That photojournalistic method — shooting conservatively, selecting peak decisive moments — produces documentary images now collected as fine-art prints alongside the coastal mixed-media work at Mikey Kettinger Art Studio. Primary capture alternates between analog T-Max 3200 for low-light editorial and digital full-frame bodies for WSL event coverage at San Elijo State Beach and reef breaks along the Encinitas coastline.