Cardiff Surf Co. in Encinitas's Cardiff-by-the-Sea district has shaped boards under its in-house Iron Cross Surfboards label since 1994, operating from San Elijo Avenue directly across Coast Highway 101 from the San Elijo State Beach campground. The shop stocks a full rental fleet of soft-top and fiberglass surfboards sized for the reef and beach breaks that also draw instruction programs like Hang Zen Surf + Sea to the Cardiff coastline. Iron Cross boards are glassed on-site in polyester and epoxy resin layups, with models ranging from high-performance shortboards to 9'6" noseriders built for the point-break walls at Cardiff Reef. In-house ding repair returns cracked polyester and EPS-core boards to watertight condition, complementing the dedicated fiberglass restoration work at The Ding King Surfboard Repair elsewhere in Encinitas. Custom orders specify blank density, stringer count, fin-box configuration, and tail template to match the seasonal south-swell and winter north-swell conditions unique to the San Elijo coastline.