Haro Designs in Encinitas's Cardiff-by-the-Sea is a brand strategy, advertising, and design agency founded in 1993 that has shaped visual identities for global action sports, power sports, and motor racing brands from its Liverpool Drive studio. The firm's client portfolio spans Red Bull, Nike, Vans, Oakley, Yamaha, Kawasaki, and Ducati — action sports branding work rooted in the same coastal board-culture corridor that houses Hansen Surfboards on North Coast Highway 101. Beyond brand campaigns, the agency designed the official U.S. Olympic BMX team uniforms and logos for Nike at the 2008 Beijing and 2012 London Games and choreographed the BMX segment of the 2012 London Olympic opening ceremony. Current ventures include IKONIX Bikes, a 2025 BMX brand launch producing limited-edition framesets from Cardiff-by-the-Sea, and the 101 Bike Company, a pedal-assist electric bicycle line co-founded in 2023 with motocross and BMX industry veterans. Event activation and sponsorship collateral for motorsport clients runs through the same campaign-to-print production pipeline that connects Encinitas's creative sector, alongside agencies such as Clearpoint Agency on the same coast. Highest-complexity brand engagements involve full visual-identity systems covering logo architecture, custom typography, race livery design, rider apparel programs, and event environment graphics scaled from helmet decals to pit-lane installations.