Priceless Car Rental in downtown San Diego's Middletown, an affiliate of the International Franchise System that also operates Rent-A-Wreck and Nextcar, runs its San Diego lot at 2559 Kettner Boulevard in the Middletown corridor between San Diego International Airport and Little Italy. The off-airport Kettner strip hosts multiple independent rental operators including ACE Rent A Car, all serving travelers who bypass the consolidated Rental Car Center in exchange for direct lot pickup without a shuttle loop. The fleet covers mid-size and full-size sedans, SUVs, and passenger vans, with active military discounts available at the counter for service members stationed at Naval Base San Diego. Collision damage on returned vehicles routes to body and paint facilities like Fix Auto Downtown SD for panel repair before the car re-enters the rental rotation. Extended monthly rentals for relocating military personnel and long-term corporate travelers represent the lot's most complex booking category.