This Hertz Car Rental in downtown San Diego's Middletown, positioned on Kettner Boulevard, eliminates the airport concession surcharge for renters who can pick up off-site near the historic Santa Fe Depot. The Kettner corridor clusters several independent and chain rental operations within a few blocks, including Enterprise Rent-A-Car on the same boulevard, giving walk-in shoppers multiple fleet options without driving to the airport. Hertz Gold Plus Rewards members access the same loyalty benefits at this branch that they receive at SAN, including reserved-car walk-up and expedited return processing. The lower rental volume at this neighborhood station allows tighter fleet maintenance cycles than the high-throughput airport lot, with quick-service oil and inspection bays like Jiffy Lube downtown keeping turnaround inside the same zip code. The deepest-commitment rentals at this branch cover month-long sedan and SUV leases for military families relocating through Naval Base San Diego and corporate transferees settling into downtown housing.