Grapes & Hops Deli in downtown San Diego's East Village has paired Boar's Head deli sandwiches with a curated spirits retail floor at 811 Market Street since 2014. Twenty-plus sandwich combinations build on ciabatta, sourdough, pretzel rolls, and wraps, with signature names like the California Thanksgiving, the Honeybee, and the Italian Club rotating alongside a build-your-own option — a sandwich depth that complements the craft-beer tap list at Bub's at the Ballpark a few blocks west. The retail wall stocks bourbon, whiskey, tequila, and cigars behind a wine section deep enough that staff will special-order bottles not currently on the shelf. Vegetarian builds like the On the Mark, toasted on jalapeño cheddar bread, and the chipotle chicken keep the menu accessible beyond the cold-cut core. Catering trays and sandwich platters scale the deli counter into event-format production, a volume capability shared with few single-counter operations this size — though BB's Deli runs a comparable Boar's Head sandwich-to-catering pipeline downtown. Nationwide shipping on spirits orders converts the brick-and-mortar retail floor into an e-commerce channel for rare and allocated releases sourced through the East Village storefront.