Del Mar Village Association (DMVA)

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About

Located at 1442 Camino Del Mar Suite 217, Del Mar, CA 92014, the Del Mar Village Association (DMVA) is a nonprofit organization that has served as the economic development and destination marketing engine for downtown Del Mar for more than two decades. DMVA operates as a Main Street organization funded through a combination of City of Del Mar support, San Diego County grants, business partnerships, and community donations. The association produces signature annual events including the Winter Taste & Sip, which draws over 2,000 guests for tastings from 15-plus local restaurants and 20-plus regional wineries, the Summer Solstice celebration, and the beloved North Pole by the Sea holiday tree lighting ceremony. DMVA also coordinates the ShoreSaver beach cleanup program three times per year, organizes free monthly comedy nights at the Jim Watkins Amphitheater, and runs cheering stations for the San Diego Susan G. Komen 3-Day walk through Del Mar. Local business partners like L'Auberge Del Mar, Tamarindo Del Mar, and Viewpoint Brewing Co. actively collaborate with DMVA on give-back dining events that channel proceeds toward downtown beautification and small business initiatives. The Del Mar Foundation, which manages over $9 million in endowment funds just blocks away on 9th Street, frequently partners with DMVA on community programming. DMVA also works closely with the 22nd District Agricultural Association at the Del Mar Fairgrounds to coordinate events and economic development around racing season and the San Diego County Fair. Residents interested in shaping village programming can join the Village Ambassador Program, a resident-powered initiative that helps guide DMVA priorities. Visitors can explore upcoming events and a live beach cam at visitdelmarvillage.com, and free parking is available on weekends and holidays at the Del Mar Civic Center at 1050 Camino Del Mar.