Geppetto's Flower Hill is the Del Mar outpost of San Diego's largest independent toy retailer, located at 2670 Via De La Valle in Del Mar, CA 92014, inside Flower Hill Promenade on the west side of the center near Starbucks and Whole Foods. The family-owned chain has been operating for more than 40 years, and owner Brian Miller grew up in San Diego retail — his father, Hadley, ran a children's toy store inside the Hotel Del Coronado. Brian bought his first Geppetto's location in Old Town in 1992 and has since expanded to nine stores across San Diego County. The Flower Hill shop is stocked floor to ceiling with curated toys that encourage creative, screen-free play, including games, puzzles, dolls, stuffed animals, building blocks, BRIO trains, LEGO sets, marble runs, science kits, scooters, and art supplies. The in-store Toy Experts offer age-appropriate recommendations for every visitor, and complimentary gift wrapping comes with every purchase. Hours run daily from 10 AM to 6 PM, and the store offers curbside pickup alongside in-store shopping. Families visiting Geppetto's often extend the outing with groceries or lunch at Whole Foods Market in the same center. The store holds a 4.7-star Google rating from 28 reviews and accepts credit cards, debit cards, and NFC mobile payments.