Operating from 832 Camino Del Mar Suite 2, Del Mar, CA 92014, EcoNomics Inc. is an environmental consulting firm founded in 1977 by William O'Toole, a UC San Diego-trained ecologist who built the company around a central question: whether economic growth could be achieved without environmental degradation. Nearly five decades later, the answer has shaped a practice that helps municipalities, businesses, and institutions design and manage solid waste and recycling systems that are efficient, cost-effective, and fully compliant with federal and state regulations. The firm specializes in implementing California's landmark waste diversion laws, including AB 341, AB 1826, AB 827, and most recently SB 1383, with over fifteen years of on-the-ground program rollout experience across Orange County cities. EcoNomics handles CalRecycle compliance reporting, competitive procurement for refuse hauler contracts, franchise agreement management, waste characterization studies, rate analysis, and environmental education outreach to businesses, restaurants, nonprofits, and residential communities. The team has recently expanded into refuse fleet electrification consulting, helping client cities integrate electric collection vehicles into competitive procurement processes under California's Advanced Clean Fleet program. EcoNomics was a featured panelist on this topic alongside representatives from the Resource Recovery Coalition of California and Mack Trucks. The firm also contributed to Taco Bell's corporate office achieving Green Business Network Certification in Irvine. O'Toole, now in his late seventies, recently delivered a keynote at the 11th Annual Zero Waste San Diego Conference alongside the next generation of the company's team, highlighting the principles of a circular economy. EcoNomics is open Monday through Friday, 9 AM to 5 PM. Just steps along Camino Del Mar, the Del Mar Civic Center serves as a natural partner for municipal consulting engagements in the area. Del Mar property owners navigating coastal environmental requirements may also coordinate with California Coastal Works for integrated land-use and environmental compliance support.