Emerald City Surf Shop at 1118 Orange Avenue in Coronado has been a core surf and skate retailer on the island since 1988, founded by brothers Kelly and Larry Kraus. The Kraus brothers grew up surfing the heavy breaks at Imperial Beach and Coronado's Outlet spot before opening the shop, naming it after a local codename for Coronado's once-evergreen barrels and a nod to The Wizard of Oz. The store carries surfboards, skateboards, wetsuits, rash guards, fins, leashes, wax, sunscreen, and a full wall of surf-culture apparel from leading industry brands — a category lineup that shares the coastal-fashion corridor with URT URT! Shop in the same Orange Avenue retail block. A 2010 restoration expanded the retail floor and added a wall mural by surf photographer Aaron Chang, plus rotating quarterly art shows that exhibit ocean-themed work from local artists. Ninety solar panels on the shop's roof power the operation, a sustainability investment that has run for over a decade and reflects the Kraus family's environmental commitments — the store also uses only paper bags and eliminated bottled water from its break room. The Orange Avenue address sits two blocks north of Hotel Del Coronado, placing it in the Coronado shopping corridor between the resort district and the central village. Rental surfboards, bodyboards, and beach gear are available alongside the retail inventory, giving visitors arriving for a day on Coronado Beach an equipment source within walking distance of the sand. Skateboard hardware — decks, trucks, wheels, bearings, and grip tape — fills a second department that serves the Coronado Skatepark community and the island's flat, bike-path-laced terrain that doubles as ideal skateboard pavement. Morning coffee at Trident Coffee Coronado fuels the pre-surf ritual for regulars who check conditions before walking south to the Coronado Beach break in the 92118 ZIP. Kelly Kraus continues to shape the store's inventory and host community events, maintaining the kind of owner-operated surf-shop identity that distinguishes Emerald City from chain retailers on Coronado Island.