La Camisa T-Shirts & Sweats has operated at the Coronado Ferry Landing since the marketplace's grand opening in June 1987, making it one of the longest-running souvenir shops on Coronado Island. Original owner John Romero launched the business after spotting the opportunity while laying tile during the Ferry Landing's construction, and current owner Rob Perales took over in 2020 after managing the shop for two decades. The name translates to 'the shirt' in Spanish, and the inventory reflects that origin with Coronado-branded tees, hoodies, and sweatshirts sized from toddler through adult XXL. La Camisa shares the Ferry Landing pier with Coronado Mercantile, and the two stores bracket the north end of the marketplace where the Coronado Ferry unloads passengers arriving from San Diego. Printed designs rotate seasonally and feature local landmarks including the Coronado Bridge and Coronado Beach, sourced through five to six national souvenir trade shows Rob attends each year. Beyond apparel, the shelves stock seashells, beach accessories, collectibles, novelty socks, sunglasses, phone chargers, and convenience items that round out a one-stop souvenir format. Coronado shopping at this bayfront location puts walk-in traffic from Bluewater Grill and Il Fornaio diners directly past the storefront between meals. Rob sources the same Southern California beach brands carried at Little Sam's Island & Beach Fun further up Orange Avenue, but filters the selection toward graphic tees and branded keepsakes rather than hard goods. Suite 109 sits at 1201 1st Street in the 92118 ZIP, the same waterfront block where day-trippers step off the ferry to explore Coronado California.